| Class/Date |
Materials |
Topic / Guest Speakers |
|
Class #1
Wed 8/22 |
•
Bank of America Tower: Redesigning Skyscrapers
(UVA-ENT-0092)
• “The Perfect Storm of
Sustainability Mega-Issues:
Threat or Opportunity for Business?” by Bob Willard
(2004)
• The New Strategic Frontier (UVA-ENT-0041)
Course Books:
Reconstructing Earth by Braden Allenby & Nature and the
Marketplace by Geoffrey Heal (available at the Darden Exchange
Bookstore) – readings in both for day 2! |
Opportunity |
Class 2
Thu 8/23 |
• Nike: Moving Down the
Sustainability Track through
Chemical Substitution and Waste Reduction
(UVA-ENT-0098)
•
Introduction (pp 1-8) and Ch. 1 (pp 9-19) in
Reconstructing Earth by B. Allenby
•
“Human Domination of Earth’s Ecosystems,” by P.
Vitousek, H. Mooney, J. Lubchenco, & J. Melillo,
Science, vol. 277 (25 July 1997)
•
Preface and Ch. 1 in Nature and the Marketplace by G.
Heal: ix –xv, 1-19. |
Innovation and the
Anthropogenic Earth |
Class 3
Wed 8/29 |
• Shaw Industries: Sustainable
Business, Entrepreneurial
Innovation and Green Chemistry (UVA-ENT-0087)
•
Ch. 3: From Overhead to Strategic (pp 55-59) and
Implementing Strategic Environmentalism (pp 70-71) in
Reconstructing Earth.
•
Industrial Ecology by H. Tibbs (pp 1-21).
•
Ch.
4: Waste Equals Food in Cradle-to-Cradle (pp 92-
117) W. McDonough and M. Braungart.
•
Ch.
1: Humanity & Environment (pp 1-15) in Industrial
Ecology by Graedel and Allenby
•
Ch.
2: Industrial Ecology (pp 8-25) in Industrial Ecology
and the Automobile by Graedel and Allenby.. |
Industrial
Ecology and Cradle-to-Cradle Design
Guest Speaker:
Steve Bradfield, Corporate
Director of Environmental Affairs
for Shaw Industries |
Class 4
Thu 8/30 |
•
Walden Paddlers (UVA-ENT-0027)
• “Entrepreneurship, Innovation, and
Sustainability at
Walden Paddlers, Inc.” by P. Farrow, R. Johnson & A.
Larson, Interfaces, May-June 2000, 30(3): 215-225
• Ch. 4: Alice in Wonderland: Environmental Management
and the Firm in Reconstructing Earth, 77-81.
Optional (but recommended) Reading:
•
An
Overview of Historical Context for Sustainable
Business in the U.S., 1960-2000 (UVA-ENT-0034) |
Entrepreneurial Process and Leadership |
Class 5
Fri 8/31 |
•
“Clean Energy Trends 2007” by Makower, Pernick &
Wilder, CleanEdge (March 2007);
•
“The
Business of Climate Change: Challenges and
Opportunities,” by J. Llewellyn, Lehman Brothers (Feb.
2007);
•
Working Group I,
Working Group II, Working
Group II;
•
“Getting Ahead of the Curve: Corporate Strategies that
Address Climate Change,” by A. Hoffman, Pew Center
on Global Climate Change (Oct. 2006).
All of the above are active links and can be accessed through the
assignment page |
Climate Change, Innovation, and Market
Opportunity |
Class 6
Wed 9/5 |
• Hybrid Cars: Responding to New
Technology in the
Industry (UVA-ENT-0067M). This is a Multi-Media case.
Web address provided on Assignment Page
• “Clean Commerce: Business Strategy at the
Headwaters” Introduction by Larson and Peabody.
•
Ch. 2: Basic Economics in Nature and the Marketplace
by G. Heal. |
Mobility |
Class 7
Thu 9/6 |
• East West
Partners: Sustainable Business Strategy in
Real Estate and Ski Resorts (UVA-ENT-0093)
•
Aspen Skiing Company’s Testimony in the US House
of Representatives, Committee on Natural Resources,
Subcommittee on Energy and Mineral Resources,
Oversight Hearing: “Towards and Climate Change on
Public Lands” comments on March 15, 207 by Auden
Schendler, Aspen Skiing Company;
•
“Greening the Piste,” by D.C. Smith, Refocus (Nov-Dec
2004): 28-30. |
Real
Estate Development
(and Ski Resorts)
Guest Speaker:
Aaron Revere, Darden MBA |
Class
8
Wed 9/12 |
• UTC Fuel Cells:
Innovation Inside a Large Firm
(UVA-ENT-0018)
•
Fuel Cell Technology and market Opportunities
(UVA-ENT-0016) |
Fuel Cells
Guest Speaker:
Erika Herz, Darden MBA
and formerly with UTC Power |
Class 9
Thu 9/13 |
Readings /
Websites: Explore and familiarize yourselves with
the following websites and readings:
• CommonWealth
Biofuels LLC:
www.cwb100.com ;
National Biodiesel Board:
www.biodiesel.org; Biodiesel
Magazine:
http://www.biodieselmagazine.com/; Also,
review info/reading on Wal-Mart Business Sustainability
Wal-Mart Corporate Website:
www.walmartstores.com
Articles:
•
“The
Green Machine” by Marc Gunther, Fortune,
August 7, 2006;
•
“How
Many Lightbulbs Does it Take to Change the
World? One. And You’re Looking At It,” by Charles
Fishman (Fast Company,
Sept. 2006).
*
(Links to these articles are provided on the
assignment page.) |
Product Design
Guest Speaker
Joe Rinkevich, Product Design
Expert/Consultant, Bio-Fuels
Entrepreneur |
Class 10
Wed 9/19 |
• Method
(UVA-ENT-0099)
•
Go to
www.methodhome.com and review company web
site; go to Target to see product lines and positioning in
the store (purchase and test Method products as
needed in your apartment—optional but recommended).
•
Read Introductory pages, Executive Summary and Ch
5: Sustainability Science Literacy & Education that
Enables the Adoption of More Sustainable Practices in
the Chemical Industry in “Sustainability in the Chemical
Industry,” National Research Council (2005) -in course
folder.
•
Toxic Chemicals: Responding to Challenges and
Opportunities (UVA-ENT-0043) |
Entrepreneurship, Innovation, Sustainability
GuestSpeaker:
Adam Lowry, President/
Founder Method Inc. |
Class
11
Thu 9/20 |
• SC Johnson’s
Greenlist™: Health, Ecology, Profits
(UVA-ENT-0086)
• Coastwide Labs: Product and Strategy Redesign in
Commercial Cleaning Products (UVA-ENT-0096)
•
“Meeting the Challenges to Sustainability through Green
Chemistry,” by P. Anastas, Green Chemistry, (April
2003)
•
Introduction, Chapters 1-4 in Green Chemistry: Theory
and Practice:
1-55; by P. Anastas & J. Warner.
•
“Green Engineering and Sustainability,” by P. Anastas,
Environmental Science & Technology (Dec. 1, 2003).
•
“Life-Cycle Approaches for Assessing Green Chemistry
Technologies,” by R. Lankey and P. Anastas, Industrial
Engineering & Chemical Research, vol. 41 (2002). |
Green Chemistry/Clean Materials
Guest Speaker:
John
Warner,
Entrepreneur/Founder Warner-
Babcock Institute and the
Beyond Benign Foundation and
Co-Author of Green Chemistry:
Theory and Practice. |
Class 12
Thu 9/27 |
• NatureWorks
(UVA-ENT-0089) |
Bio-Materials, Biofuels and Khosla Ventures Investments
Guest Speaker:
Patrick Gruber,
Entrepreneur/Founder
NatureWorks (Cargill); CEO of
Gevo; Founder of Green Harvest
Technologies (PLA Products) |
Class 13
Fri 9/28 |
•
Introduction to Wind Energy
(UVA-ENT-0017) (new!)
•
Ch. 17: The Challenge Ahead, by B. Olson and D.
Rejeski (pp 160-175) in Environmentalism and the
Technologies of Tomorrow: Shaping the Next Industrial
Revolution, Island Press. |
Wind Energy and
Emission Trading
Guest Speaker:
Giles Alexander Jackson, Ph.D.
Associate Professor, |
Byrd School of Business,
Shenandoah University |
Class 14
Wed 10/3 |
• Student Presentations
•
Ch. 2: Basic Economics (pp 21-41) and Ch. 3: Markets
and Ecosystems (pp 43-60) in Nature and the
Marketplace by G. Heal. |
|
Class 15
Thu 10/4 |
•Student
Presentations
• Concluding Comments - Course Evaluations |
|
Final Papers
Due 10/15 by 5:00 PM |
Final Projects and
Papers due last day of exams, Monday, Oct. 15 by 5:00 PM. My assistant,
Debbie Quarles will place a box outside her office, Room 135 in the Faculty
Office Building. |
|
