Selected Publications
Permission has
been granted for all publications listed below:
- Choice Models and Customer Relationship
Management
Marketing Letters (2006)
- Cross-Selling Sequentially
Ordered Products: An Application to Consumer Banking Services
published in Journal of Marketing Research
Vol. XLII, (May 2005), pp. 233-239
-
Bargain Hunting or Star Gazing? Investors' Preferences for Stock
Mutual Funds
published in
Journal of Business
Vol. 76, No. 4 (2003),
pp. 645-663
- Advertising Mutual Fund
Returns: A Critical Analysis of a U.S. Securities and Exchange
Commission Proposal to Change Advertising Law
published in
Journal of Public Policy & Marketing
Vol. 20 (1),
(Spring 2001), pp.133-137
- Stochastic Prediction
in Multinomial Logit Models with Arthur Hsu
published in
Management Science
Vol. 46, No. 8, (August 2000), pp. 1137-1144,
ISSN: 1526-5501
- Experts and Amateurs: The
Role of Experience in Internet Auctions
published in
Marketing Letters
11:4 (2000), pp. 363-374
- Identifying Price
Sensitive Consumers: The Relative Merits of Demographic vs. Purchase
Pattern Information, with Byung-Do Kim, and Kennan Srinivasan
published in
Journal of Retailing
Vol. 75 (2) (1999), pp. 173-193, ISSN: 0022-4359
- Accounting Profits Versus
Marketing Profits: A Relevant Metric for Category Management,
with Yuxin Chen, James D. Hess, and Z. John Zhang
published in
Marketing Science
Vol. 18, No. 3, (1999), pp. 208-229,
ISSN: 1526-548X
- Private Labels and the Channel
Relationship: A Cross-Category Analysis, with
Chakravarthi Narasimhan
published in
Journal of Business
Vol. 71, No. 4 (1998), pp. 573-600
- A Cross-Category
Analysis of Self-Space Allocation, Product Variety, and Retail
Margins, with Jeongwen Chiang
published in
Marketing Letters
8:2 (1997), pp. 183-191
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