Ronald T. Wilcox
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Teaching Materials

"Marketing Economics: Break-even Analysis and Contribution Margin"
(UVA-M-0648) with Paul Farris, 2001.

"Methods for Producing Perceptual Maps From Data" (UVA-M-0665), 2002.

"North Star Consulting Group: Expansion Feasibility" (UVA-M-0673), 2003.

"Fidelity Incorporated: Pricing the Fidelity Blue Chip Growth Fund" (UVA-M-0674), 2003.

"A Practical Guide to Conjoint Analysis" (UVA-M-0675), 2003.