"Marketing Economics: Break-even
Analysis and Contribution Margin"
(UVA-M-0648) with Paul Farris, 2001.
"Methods for Producing Perceptual Maps
From Data" (UVA-M-0665), 2002.
"North Star Consulting Group: Expansion
Feasibility" (UVA-M-0673), 2003.
"Fidelity Incorporated: Pricing the
Fidelity Blue Chip Growth Fund" (UVA-M-0674), 2003.
"A Practical Guide to Conjoint
Analysis" (UVA-M-0675), 2003.