Creating a Marketing Plan <<Back | |
Developing a marketing plan helps you take a comprehensive look at your
target market. It will
confirm that you are casting a wide enough net and that there are enough
potential positions to achieve success.
The document should include your job search objective, a clearly defined
statement about what type of position you are trying to market yourself
into, whichwill help drive the rest of the plan.
Next, identify three or four sample positions that fit your
objective -- this will help others quickly grasp how your objective
practically translates to a role. Then state your value proposition or
positioning statement. To
create your positioning statement, develop an understanding of what
potential employers seek for these types of roles and describe yourself
in those terms. A list of
your competencies and traits relevant to the roles will complement the
positioning statement.
To complete the plan you’ll need to generate a segmented list of
companies. This list will
enable you to target sectors, identify useful networking connections and
provide focus for conversations.
To compile the list you should research the market and gather
information using databases, some accessible only from your public
library, as well as local chamber of commerce or other regional web
sites (e.g. Book of Lists, online business journals). |
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