FORTUNE Advisor/On the Job/Career
Advice; Ask Annie
DEAR ANNIE: I'd like to get an MBA, and
since I live quite some distance from the nearest university with a graduate
business school, I'm toying with the idea of getting a degree online. Do you
know of any comprehensive catalog or listing of schools that currently offer
online MBAs? Also, do you have a clear sense of whether employers value
these degrees as highly as the regular kind? MARY ANN
DEAR MARY ANN: I've been curious myself
about whether virtual credentials carry as much weight as the kind you earn in
person, so I've done a lot of asking around about this, and so far, anyway, the
answer is a resounding "maybe." On the one hand, companies seem to like
the notion of training people online. A recent survey of human resources
managers, by workplace consultants Drake Beam Morin, found that an almost
unanimous 94% believe technology-based learning is a viable option for teaching
professional development (a.k.a. soft skills). About three-quarters of them
expect computerized training to become the norm within five years. According to
new figures from researchers at IDC (www.idc.com), the overall
online-education market will explode from its current $1.8 billion
(with about 700,000 students) to $5.5 billion (2.2 million students) by 2002.
Says LaVonne Reimer Young, CEO of a company called Cenquest (www.cenquest.com),
which designs and delivers online courses, including master's degrees: There is
enormous interest in this from companies that are worried about
retention. They're attracted to the idea of allowing employees to save time by
getting a degree without leaving the office. Cenquest now has students from more
than 50 tuition-reimbursing employers that presumably value virtual
credentials, or they wouldn't be paying for them. (If you'd like to try out a
sampling of material from an online course in new-product development, go to
www.cenquest.com/ilearnarcade.) Fine and dandy, but the dozen or so
executive recruiters and senior managers I spoke with (in an unscientific poll I
conducted by flipping through my Rolodex) voiced concerns about whether an
online degree was really the full equivalent of the in-person kind. This is not
because they doubt that the work is as demanding (it generally is) but because
half the value of a traditional MBA lies in face-to- face discussions
that spark ideas and build team-leadership and negotiating skills. It seems the
jury is still out on whether you can get the same quality of experience in a
virtual classroom. One headhunter, who asked to remain nameless, did point out
that with more and more prestigious schools launching online graduate programs,
the question may be moot: Let's say you got an MBA online from Duke. Just put
Duke on your resume, without mentioning that you never physically went there.
Uh-huh. And then be prepared to explain how you went to Duke while living in
Montana.
Even the skeptics more or less agree that
for some kind of career advancement, an online MBA is preferable to no MBA at
all. So if you want to check out your options, a detailed guide to virtual
degree programs at 350 accredited colleges and universities (about 100 of which
offer MBAs) is available at www.accrediteddldegrees.com. And, especially if you
work for a large organization, don't neglect to ask the human resources people
whether online education--which is sometimes quite costly--is
covered by the company's tuition- reimbursement plan. You may be in for a
pleasant surprise.
DEAR ANNIE: Please settle an argument. I'm
in charge of writing up my company's summer casual-dress code, and I want to ban
short shorts. Some colleagues (female) say I am too stuffy. We have agreed to
abide by your decision on this. What do you say? OLD-FASHIONED
DEAR O.: I'm with you. I'll tell you why:
As a rule, people should avoid wearing anything that shows so much skin that it
distracts other people from their work. I often get plaintive letters from men
who are befuddled by women who say they want to be treated as equals and admired
for their brains, yet prance around the office in clothes that send, um, a very
different message. So come on, ladies. Have a heart.
GOT A QUESTION OR COMMENT? E-MAIL:
askannie@fortunemail.com mail: Ask Annie, FORTUNE, 1271 Avenue of the Americas,
Room 1559, N.Y., N.Y. 10020. Please include an afterwork phone number. ANNIE
OFFERS ADDITIONAL SHARP ADVICE ON WORKPLACE AND CAREER ISSUES ONLINE. POINT YOUR
WEB BROWSER TO WWW.ASKANNIE.COM.
Quote: Half the value of a
traditional MBA lies in the face-to- face discussions that build team
leadership.
How Good Is an Online MBA, and How Short Is
Short?
Anne Fisher
05/15/2000
Fortune Magazine
Time
Inc.
504
(Copyright 2000)
Copyright © 2000 Dow Jones &
Company, Inc. All Rights Reserved.