eStrategy Schedule

eStrategy | Assignments | Resources | PowerPoints

eStrategy Sessions (we reserve the right to change the session topics from class 5 onward)

Date	Session#	Topic	Reading	Company/Case	Speaker
3/19	1	Overview of Strategy	Porter, Strategy and the Internet	MSN Car Point
3/20	2	Value Chain & the Internet	(end of class): Value Chain and the Internet	Healtheon/Web MD
3/25	3	Industry Analysis	Five Forces & the Internet	Online Retailers
3/26	4	Competition on the Internet		E-Loan Lending Tree	Doug Lebda of Lending Tree
4/1	5		Online Content Providers	Boston.com
4/2	6	Content Company Competition		CBS Marketwatch Stephen King TV Guide Launch Media Encyclopedia Brittanica BusinessWeek Online	Presentations
4/8	7	Standards Wars and eBooks	The Art of Standards Wars	Adobe Systems, Inc.
4/9	8	Work Day - No Class
4/15	9	Presentations-in class or in extra session
4/16	10	Presentations-in class or in extra session
4/22	11	Content--Offline/Online Integration		Lonely Planet
4/23	12	Offline/Online Integration	Offline/Online Integration	Office Depot	Tom Cross
4/29	13	Speaker		The Internet Dilemma for Traditional Companies: Generating Offline Sales	Colin Goundin of Marketspace, a member of Monitor Group
4/30	14	Speaker		Return Buy.com	Lawrence Snapp and/or Walt Schill
5/1	15	Summary and Wrap-up	Course Materials & your Project Folder

5/8		Final Paper Due