DAO Web Page of Fame

Celebrating Summer Successes Since 2007

  INDUCTEE:  Saul Yeaton

YEAR:   2007

CATEGORY: Inference


Saul Yeaton used data analysis to forecast baseline sales at Target Corporation for a newly introduced cosmetics brand. Using this forecast he was able to determine that in-store beauty advisors, who had been non-randomly assigned to higher volume stores, were not entirely responsible for the nearly 75% increase in sales in their stores.  Further, he helped target Corporation measure the effectiveness of staffing by comparing beauty advisor weekly hours worked against weekly sales.

These findings helped shape beauty advisor staffing and contract negotiation plans for a specific line of cosmetics which is forecasted to have $75MM in annual sales by 2008. As a result of the analysis Target Corporation was able to better understand the impact of each beauty advisor and more effectively plan staff investments in new stores.