Advertising Experiments at The Ohio Art Company (UVA-M-0752), with Paul
Farris
Sto Guard: Spray-On Housewraps (UVA-M-0747), with
Paul Farris
DVD Wars: Netflix versus Blockbuster (UVA-M-0763)
Catalina Marketing: In Search of a Retailer Value
Proposition (UVA-M-0764), with Ingmar Leliveld
Cluster Analysis for Market Segmentation
(UVA-M-0748), Technical Note.
