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Teaching Materials
“Creating New Products”, 20 minute
video on the process of product development, documenting three
student team projects from GBUS813, 02/02.
“Carrier Corporation, Montluel France: The Aquasnap Design Project”,
with Jean Gibbons, 02/01, UVA-OM-0972,
UVA-OM-0972TN. Issues: design as a source
of competitive advantage, design for X: ease-of-installation,
manufacturing, the environment, variety.
“Macromedia Inc: Weaving Dreams of Global Markets and New
Technologies”, with Chris Lehmbeck and Christian Terwiesch,
02/01. Issues:
Designing variety in software versions;
product architecture.
"Ozone
LLC: Krispy Kreme Doughnuts Franchise", Revised 11/99,
UVA-OM-0877,
UVA-OM-0877TN. Issues: process
analysis, product line management. This case received the
Wachovia Award for Excellence in Teaching Materials, in May 2000.
"Titan
Industries Limited", 10/96. Issues:
product line management, activity-based costing, and market
benefits of new product variety at an Indian Multinational.
"Our
Daily Bread", 05/00.
Issues:
Process analysis, product line management.
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