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Books
- Required Text
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Required
Text
Product Design and Development, 4th Edition,
by Karl Ulrich & Steven Eppinger, McGraw Hill
The text is a good resource for the team projects, and its content
is also useful for the case discussions. |
Copies of the following books, that are recommended optional reading, are
on reserve in the library:
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Why Not?
by Barry Nalebuff & Ian Ayres, Harvard Business School Press, 2003
This is a very insightful book on how to improve your
creative ability using a few basic thought processes that are easy
to learn and practice every day. |
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Revolutionizing
Product Development: Quantum Leaps in Speed, Efficiency, and Quality,
by Steven Wheelwright & Kim Clark, Free Press, 1992 |
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Developing
Products in Half the Time (2nd Edition), by Preston Smith and Donald
Reinersten, Wiley & Sons, 1997 |
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Serious
Play: How the World's Best Companies Simulate to Innovate, by Michael
Schrage, HBS Press, 1999. |
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The Power of Product Platforms, by Marc Meyer and Alvin Lehnerd, Free
Press, 1997 |
Other
Books:
The Art of Innovation, Tom Kelly (IDEO).
Focuses
on the creative
process and ways to
foster it in product
development. |
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Crossing
The Chasm, Moore, Geoffrey (1991).
Focuses on marketing strategy in high-tech firms.
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Inside
the Tornado, Moore, Geoffrey (1996).
More detail on moving from a niche to a mainstream market
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Winning at
New Products, Robert Gravlin Cooper. |
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Unleashing
the Idea Virus, Seth Godin, Malcolm Gladwell.
Information on how innovative ideas are spread (the good
ones) through cultures. |
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Weird Ideas
That Work, Robert Sutton, Free Press.
Rather than rewarding
success and punishing failure, reward both and punish inaction.
Examples from Disney and Hewlett-Packard. |
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Plastic:
Materials for Inspirational Design, Chris Lefteri, RotoVision.
How materials influence and can even be the impetus for new
designs. |
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Touch Graphics:
The Power of Tactile Design, Rita Street and Ferdinand Lewis,
Rockport Publishers.
Presents graphic and industrial design projects that use materials
to attract attention, send a message and create a memory. |
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The Art of
Looking Sideways, Alan Fletcher.
Describes how products are developed
from scratch or as improvements to existing products.
Mostly pictures. |
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Product
Leadership: Creating and Launching New Products, Robert Gravlin
Cooper.
A system-focused approach to the step-by-step processes of product
development. Focus on strategic direction. |
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New Product
Success Stories, Robert J. Thomas,
www.bn.com (excerpts available).
Describes the biggest new product
success (and failure) stories of the last few years. |
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Entrepreneur
Magazine: Bringing Your Product to Market, Don Debelak,
www.bn.com (excerpts
available).
Talks about going from drawing board to marketplace with cost as
focus. |
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Winning at
New Products, Robert Gravlin Cooper,
www.bn.com (excerpt available). |
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Managing the
Design Factory: The Product Developer’s Toolkit, Donald
Reinertsen,
www.amazon.com (excerpt available).
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