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Phillip E. Pfeifer
Selected Publications
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| INTERACTIVE
MARKETING |
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ZHAO, H., BANG,
H., WANG, H., and PFEIFER, P.E.,
"On the Equivalence of some Medical Cost Estimators with Censored Data,"
Statistics in Medicine, 2007.
PFEIFER, P.E., and
BANG, H., “Non-parametric
Estimation of Mean Customer Lifetime Value,” 31 pages, Journal of
Interactive Marketing 19(4), to appear, autumn 2005.
PFEIFER, P.E., “The
Optimal Ratio of Acquisition and Retention Costs,” Journal of
Targeting, Measurement and Analysis for Marketing 13(2), 179-188,
2005
PFEIFER, P.E.,
HASKINS, M.E., and CONROY, R.M., “Customer Lifetime Value, Customer
Profitability, and the Treatment of Acquisition Spending,” 25 pages,
Journal of Managerial Issues, Vol. XVII No. 1: 11-25, Spring 2005.
PFEIFER, P.E. and
FARRIS, P.W., “The Elasticity of Customer Value to Retention: the
Duration of a Customer Relationship,” Journal of
Interactive Marketing 18(2), 20-31, Spring 2004.
PFEIFER,
P.E. and CARRAWAY, R.L., “Modeling Customer Relationships using Markov
Chains,” Journal of Interactive Marketing, 14(2), 43-55, Spring
2000.
PFEIFER, P.E., “On the Use of Customer Lifetime Value as a Limit on
Acquisition Spending,” Journal of Database Marketing, 7(1), 81-86, 1999.
PFEIFER,
P.E., “The Economic Selection of Sample Sizes for List Testing,”
Journal of Interactive
Marketing, 12(3), 5-20,
1998.
PFEIFER, P.E., “On Using the Beta-Logistic Model to Update Response
Probabilities Given Nonresponse,” Journal
of Interactive Marketing, 12(2),
23-32, 1998.
| DECISION MODELING |
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PFEIFER, P.E., BODILY, S.E., CARRAWAY, R.L., CLYMAN, D.R., FREY, S.C.,
Jr., “Preparing Our Students to be News Vendors,” Interfaces
31(6), 112-122, Nov.-Dec. 2001.
PFEIFER, P.E., "Are We Overconfident in the Belief that Probability
Forecasters are Overconfident?" Organizational
Behavior and Human Decision Processes, 58,
203-213, 1994.
PFEIFER, P.E., BODILY, S.E. and FREY, S.C. Jr., "Pearson-Tukey
Three-Point Approximations Versus Monte Carlo Simulation," Decision
Sciences, 22(1), 74-90,
1991.
PFEIFER, P.E. and SCHMIDT, R.L., "A Decision-Theoretic Valuation of
Information in Sealed-Bid Auctions for Items of Known Value," Decision
Sciences, 21(2), 461-470,
1990.
PFEIFER, P.E., "Market Timing and Risk Reduction," Journal
of Financial and Quantitative Analysis, 20(4),
45l-459, December l985.
ECONOMIC SELECTION
canning problems |
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PFEIFER,
P.E., "A General Piecewise Linear Canning Problem Model,” Journal
of Quality Technology, 31(3),
326-337, July 1999.
SCHMIDT, R.L. and PFEIFER, P.E., "Economic Selection of the Mean
and Upper Limit for a Canning Problem with Limited Capacity," Journal
of Quality Technology, 23(4),
312-317, 1991.
SCHMIDT, R.L. and PFEIFER, P.E., "An Economic Evaluation of
Improvements in Process Capability for a Single-Level Canning
Problem," Journal of Quality
Technology, 21(1), 16-19,
1989.
| YIELD MANAGEMENT |
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WEATHERFORD, L.A. and PFEIFER, P.E., "The Economic Value of Using
Advance Booking of Orders," Omega,
the International Journal of Management Science, 22(1),
105-111, 1994.
WEATHERFORD,
L.A., BODILY, S.E. and PFEIFER, P.E., "Modeling the Customer
Arrival Process and Comparing Decision Rules in Perishable Asset Revenue
Management Situations," Transportation
Sciences, 27(3), 239-251,
1993.
BODILY, S.E. and PFEIFER, P.E., "Overbooking Decision Rules," Omega,
the International Journal of Management Science, 20(1), 129-133, 1992.
PFEIFER,
P.E., "The Airline Discount-Fare Allocation Problem," Decision
Sciences, 20(1), 149-157,
1989.
| SPACE-TIME
MODELING |
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PFEIFER, P.E. and BODILY, S.E., "A Test of Space-Time ARMA
Modelling and Forecasting of Hotel Data," Journal
of Forecasting, 9,
225-272, 1990.
DEUTSCH, S.J. and PFEIFER, P.E., "Space-Time ARMA Modeling with
Contemporaneously Correlated Innovations," Technometrics,
23(4), 401-409, 1981.
PFEIFER,
P.E. and DEUTSCH, S.J., "Seasonal Space-Time ARIMA Modeling," Geographical Analysis, 13(2),
117-133, 1981.
PFEIFER, P.E. and DEUTSCH, S.J., "Variance of the Sample Space-Time
Auto-correlation Function," Journal
of the Royal Statistical Society, Series B, 43(1),
28-33, 1981.
PFEIFER,
P.E. and DEUTSCH, S.J., "Variance of the Sample Space-Time
Auto-correlation Function of Contemporaneously Correlated
Variables," SIAM Journal of Applied Mathematics, Part A, 40(1), 133-136, 1981.
PFEIFER, P.E. and DEUTSCH, S.J., "Stationarity and Invertibility
Regions for Low-Order STARMA Models," Communications
in Statistics, B9(5),
551-560, 1980.
PFEIFER, P.E. and DEUTSCH, S.J., "Independence and Sphericity Tests
for the Residuals of Space-Time ARMA Models," Communications
in Statistics, B9(4),
533-549, 1980.
PFEIFER, P.E. and DEUTSCH, S.J., "A Comparison of Estimation
Procedures for the Parameters of the STAR Model," Communications
in Statistics, B9(3),
255-270, 1980.
PFEIFER, P.E. and DEUTSCH, S.J., "A STARIMA Model Building
Procedure with Application to Description and Regional
Forecasting," Transactions of
the Institute of British Geographers, 5(3),
330-349, 1980.
PFEIFER, P.E. and DEUTSCH, S.J., "Identification and Interpretation
of First-Order Space-Time ARMA Models," Technometrics,
22(3), 397-403, 1980.
PFEIFER, P.E. and DEUTSCH, S.J., "A Three-Stage Iterative
Procedure for Space-Time Modeling," Technometrics,
22(1), 35-47, 1980.
| VOLLEYBALL |
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PFEIFER,
P.E. and DEUTSCH, S.J., "A Probabilistic Model of Volleyball:
Application to the Value of Serving First," Volleyball
Technical Journal, VI(3),
67-70, 1982.
PFEIFER,
P.E. and DEUTSCH, S.J., "A Probabilistic Model for Evaluation of
Volleyball Scoring Systems," Research
Quarterly, 59(3), 330-338, 1981.
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