B.S.I.E., Lehigh University; M.S., M.S.O.R., Ph.D., Georgia Institute of Technology
Office: 253
Phone: 434-924-4803
Fax: 434-924-0726
E-mail:
PfeiferP@virginia.edu
Facebook: http://www.facebook.com/profile.php?id=581025051
Darden Graduate School of Business
University of Virginia
P.O. Box 6550
Charlottesville, VA 22906-6550
PROFESSIONAL STUFF
University of Notre Dame, Adjunct Professor, 2012.
I am signed up to teach undergraduate
statistics in the Mendoza School of Business Spring semester.
Stevens Institute of Technology, Adjunct Professor, 2010.
I taught an elective
in the undergraduate Business and
Technology program Spring semester.
Darden's Luckiest Student Event 2007 and 2008 (with Sam Bodily)
Darden's luckiest student picked
one of 2 identical briefcases. Hideki
Inoue ended up with nothing in 2007.
Max Park got $18,750 in 2008. For
more, see Bodly and Pfeifer, "Darden's
Luckiest Student: Lessons from a
High Stakes Risk Experiment," Decision
Analysis 7(4), December 2010, pp.331-345.
(This paper was featured in the
December 2010 "Journal Highlists"
column of OR/MS Today.)
Pfeifer's Model
Blattberg, Kim and Neslin(2008) were nice enough to refer to some work I did in a 1998 paper as Pfeifer's model. See section 9.4.1 of their new textbook, Database Marketing.
Winner of a 2008 Wachovia Award for Distinguished
Case Writer (photo of four of the five 2008 winners
appears to the right)
Turning Chris Anderson's Long Tail on its Head (July, 2007)
If you think a blockbuster hit belongs in the tail of the distribution, then Chris Anderson's popular book THE LONG TAIL should be renamed THE TALL HEAD
Marketing Metrics: 50+ Metrics Every Executive Should Master (Farris, Bendle, Pfeifer, and Reibstein, 2006)
"For CEOs and those in the marketing
trenches needing accountability,
this is the best marketing book
of the year." Strategy + Business,
2006.
"..I think [this book] should be required reading by anyone calling themselves a marketer." Ken Dec, ART+science, March, 2007.
Winner of a 2010 Darden Wachovia Award.
Data Analysis and Optimization Web Page of Fame
Where Darden Students and their summer accomplishments have been celebrated since 2006.
Darden News 2009 report on the DAO webpage of fame (7 minute video)
Network Effects and Customer Lifetime Value
Most authors suggest that Customer Lifetime Value represents the upper limit on acquisition spending. In a 1999 paper, I pointed out that in most cases...this just isn't so!
Quantitative Business Analysis Text and Cases (Bodily, Carraway, Frey, and Pfeifer)
The text and case book written in 2002 by the Darden School QA area.
The Darden School Rolls Out the Beer Game 300K (2002 Music video of Darden first years playing the beer game.)
Almost Everything I Need to Know about the New Economy, I Learned Playing Monopoly (Farris and Pfeifer, 2001 paper)
PERSONAL STUFF
How to pronounce Pfeifer
Ted
Pfeifer (my older son) played lacrosse for the
Stevens Ducks 2008-2011.
Homecoming King (10 second video of news coverage
of me being crowned homecoming King in 2006---as
stand in for Ted)
Max
Pfeifer (my younger son) plays lacrosse for
Notre Dame.
Max was featured in an Inside Lacrosse blog on
2/25/09 and
9/17/10 and on
NDLAXTV.
ND lost to Duke in the 2010 NCAA championship final.
Max Pfeifer Commits (local sports coverage of Western lacrosse team when my younger son verbally committed to Notre Dame 5/4/07)
"The Catch" (A 1-minute video of my son's peewee FB team playing at halftime of a 2001 UVA game.)
