Darden Faculty  |  Darden Home  

Office: 253
Phone: 434-924-4803
Fax: 434-924-0726
E-mail: PfeiferP@virginia.edu

Darden Graduate School of Business
University of Virginia
P.O. Box 6550
Charlottesville, VA  22906-6550

PROFESSIONAL STUFF

Darden's Luckiest Student Event 2007 and 2008 (with Sam Bodily)

Darden's luckiest student picked one of 2 identical briefcases. Hideki Inoue ended up with nothing in 2007.  Max Park got $18,750 in 2008.

Pfeifer's Model

Blattberg, Kim and Neslin(2008) were nice enough to refer to some work I did in a 1998 paper as Pfeifer's model.  See section 9.4.1 of their new textbook, Database Marketing.

Winner of a 2008 Wachovia Award for Distinguished Case Writer (photo of four of the five 2008 winners appears to the right)


Turning Chris Anderson's Long Tail on its Head (July 17, 2007. 713 words)

If you think a blockbuster hit belongs in the tail of the distribution, then Chris Anderson's popular book THE LONG TAIL should be renamed THE TALL HEAD

Marketing Metrics: 50+ Metrics Every Executive Should Master (Farris, Bendle, Pfeifer, and Reibstein, 2006)

"For CEOs and those in the marketing trenches needing accountability, this is the best marketing book of the year."  Strategy + Business, 2006.

"..I think [this book] should be required reading by anyone calling themselves a marketer." Ken Dec, ART+science, March, 2007.

Data Analysis and Optimization Web Page of Fame

Where Darden Students and their summer accomplishments have been celebrated since 2006.

Darden News 2009 report on the DAO webpage of fame (7 minute video)

Network Effects and Customer Lifetime Value

Most authors suggest that Customer Lifetime Value represents the upper limit on acquisition spending.   In a 1999 paper, I pointed out that in most cases...this just isn't so! 

Quantitative Business Analysis Text and Cases (Bodily, Carraway, Frey, and Pfeifer)

The text and case book written in 2002 by the Darden School QA area. 

The Darden School Rolls Out the Beer Game 300K (2002 Music video of Darden first years playing the beer game.)

Almost Everything I Need to Know about the New Economy, I Learned Playing Monopoly (Farris and Pfeifer, 2001 paper)
 

PERSONAL STUFF

Ted Pfeifer (my older son) plays lacrosse for the Stevens Ducks.

Homecoming King (10 second video of news coverage of me being crowned homecoming King in 2006---as stand in for Ted)


Max Pfeifer (my younger son) plays lacrosse for Notre Dame.

Max was featured in an Inside Lacrosse blog on 2/25/09.

Peters to Pfeifer (60-sec You-Tube video of a 2008 Max Pfeifer goal.)

Max Pfeifer Commits (local sports coverage of Western lacrosse team when my younger son verbally committed to Notre Dame 5/4/07)

"The Catch"  (A 1-minute video of my son's peewee FB team playing at halftime of a 2001 UVA game.)

Ducks v Flyers 09 (A 6-minute highlight video of a 2009 Stevens game)