B.S.I.E., Lehigh University; M.S., M.S.O.R., Ph.D., Georgia Institute of Technology
Darden Graduate School of Business
University of Virginia
P.O. Box 6550
Charlottesville, VA 22906-6550
University of Notre Dame, Adjunct Professor, 2012.
Stevens Institute of Technology, Adjunct Professor, 2010.
2012 Award for Best Paper, First runner-up,
Journal of Interactive Marketing
"On Estimating Current-Customer Equity Using Company Summary Data," Journal of Interactive Marketing 25(1), 2011, 1-14. This paper caused a stir with its criticism of the Journal's 2004 Best paper. The Journal published comments from Scott A. Neslin, Peter S. Fader and Bruce G.S. Hardie; Rajkumar Venkatesan; and Thorsten Wiesel, Bernd Skiera, and Julian Villanueva.
Darden's Luckiest Student Event 2007 and 2008 (with Sam Bodily)
Darden's luckiest student picked one of 2 identical briefcases. Hideki Inoue ended up with nothing in 2007. Max Park got $18,750 in 2008. For more, see Bodly and Pfeifer, "Darden's Luckiest Student: Lessons from a High Stakes Risk Experiment," Decision Analysis 7(4), December 2010, pp.331-345. (This paper was featured in the December 2010 "Journal Highlists" column of OR/MS Today.)
Blattberg, Kim and Neslin(2008) were nice enough to refer to some work I did in a 1998 paper as Pfeifer's model.
Turning Chris Anderson's Long Tail on its Head
If you think a blockbuster hit belongs in the tail of the distribution, then Chris Anderson's popular book THE LONG TAIL should be renamed THE TALL HEAD
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (Farris, Bendle, Pfeifer, and Reibstein, 2006)
"..I think [this book] should be required reading by anyone calling themselves a marketer." Ken Dec, ART+science, March, 2007.
Winner of a 2010 Darden Wachovia Award. Together with second edition, 58K copies sold.
Amazon might still have a few if you act now :-)
Data Analysis and Optimization Web Page of Fame
Where Darden Students and their summer accomplishments have been celebrated since 2006. Darden News 2009 report on the DAO webpage of fame (7 minute video)
Most authors suggest that Customer Lifetime Value represents the upper limit on acquisition spending. In a 1999 paper, I pointed out that in most cases...this just isn't so!
Quantitative Business Analysis Text and Cases (Bodily, Carraway, Frey, and Pfeifer)
The text and case book written in 2002 by the Darden School QA area.
The Darden School Rolls Out the Beer Game 300K (2002 Music video of Darden first years playing the beer game.)
Almost Everything I Need to Know about the New Economy, I Learned Playing Monopoly (Farris and Pfeifer, 2001 paper)
How to pronounce Pfeifer
Pfeifer (my younger son) was one of three
captains for the 2012
Notre Dame.Lacrosse team.
Max was featured on NDLAXTV.
ESPN sportscenter coverage of 2012 12-10 victory over UVA. Max was "Capital One Player of the Game"
Max Pfeifer Commits (local sports coverage of Western lacrosse team when my younger son verbally committed to Notre Dame 5/4/07)
College Lax Highlight Videos