B.A., College of William and Mary; M.S., Virginia Commonwealth University;
Ph.D., University of California at Los Angeles

Office: 267
Phone: 434-924-4827
E-mail: MooreMa@darden.virginia.edu

COURSES
MBA Program
Course Head, First Year Marketing

BIOGRAPHY

Professor of Business Administration Marian Chapman Moore teaches First Year Marketing, FY Marketing Research, and Marketing Strategy at Darden. Her research focuses on emotional responses to advertising, and marketing managers’ decision-making processes. Her current advertising-related research is funded by the Virginia Tobacco Settlement Foundation (established by the Master Settlement Agreement). Professor Moore and colleagues at UVA and William and Mary are examining the role of emotion in youth’s reactions to anti-tobacco advertising. On the marketing strategy front, her current research focuses on how managers account for competitors when making strategic marketing decisions. “Strategic Thinking about Competitors: Evidence from Executives,” was just published in Marketing Science. In addition to teaching and research, Moore is the Academic Director of Darden’s new MBA for Executives program.

Moore has taught at Darden since 2002. Previously she was a faculty member of Duke University’s Fuqua School of Business, where she served as Associate Dean for Executive MBA Programs, area coordinator for Marketing, and designer for the first year Marketing course. At Duke Professor Moore received several outstanding teaching awards and the Bank of America Outstanding Faculty Award. She was a member of several University committees and served as a member of the Faculty Senate's Executive Committee for three years. Moore also taught Marketing Strategy at INSEAD.