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Articles/Lectures:

• Almost Everything I Need to Know about the New Economy, I Learned Playing Monopoly  (Farris and Pfeifer)

• Law, Order & Chaos (Farris and Pfeifer)

• LTV Customer

• Push and Pull

• Trade Promotion (Farris)

• Traffic Metrics

Simulations:

• Allocator

• Beer Game

• Marketing Math (instructions)

• Positioning Game

• "Prisoners' Dilemma Tournament Website," UVA-QA-0589, Web-based capability to conduct real-time, iterated, two-person matrix-game tournaments, built by Peter Hedlund, co-supervised by Phil Pfeifer and Paul W. Farris, 2000. (Used in QA S01 and at other schools). UVA-QA-0589TN, 8 pages, 2000 (R/01).

Cases (Previews):

• Amazon.com

• McDonald 200MPH  (UVA-M-0631M)

• Progressive Insurance  (UVA-M-0633M)

• Snapple (UVA-M-0434M)

• Stainmaster (UVA-M-0357M)

• Value America (UVA-M-0632M)