Research/Course Development
- Measuring and Managing the Effect of retailer-TARGETED
coupon campaigns on Customer Profitability,” (with R. Venkatesan,
2010).
- Using SKU-Level Share-Distribution Relationships as
Distribution Forecast Aids for New CPG Products,” (with K.
Wilbur), 2006.
- "Pay for Performance: Keep it (Sophisticatedly) Simple and
Value Focused,”( with W. Branch and M. Haskins, 2010)
- Vendor Incentives: Out of the Shadows and into the
Sunlight,” (with, B. Allen, D. Mills, and B. Sack)
Links