New Media Materials
Articles/Lectures:
- Almost Everything I Need to Know about the New Economy, I Learned Playing Monopoly (Farris and Pfeifer)
- Law, Order & Chaos (Farris and Pfeifer)
- LTV Customer
- Push and Pull
- Trade Promotion (Farris)
- Traffic Metrics
Simulations:
- Allocator
- Beer Game
- Marketing Math (instructions)
- Positioning Game
- Prisoners' Dilemma Tournament Website," UVA-QA-0589, Web-based capability to conduct real-time, iterated, two-person matrix-game tournaments, built by Peter Hedlund, co-supervised by Phil Pfeifer and Paul W. Farris, 2000. (Used in QA S01 and at other schools). UVA-QA-0589TN, 8 pages, 2000 (R/01).
Cases (Previews):
- Amazon.com
- McDonald 200MPH (UVA-M-0631M)
- Progressive Insurance (UVA-M-0633M)
- Snapple (UVA-M-0434M)
- Stainmaster (UVA-M-0357M)
- Value America (UVA-M-0632M)