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Authors:  Paul Farris and Phil Pfeifer

Though the faddish fascination with "e-business" has already begun to become clichéd, there is little doubt that Internet commerce has real revolutionary potential.  

Two of Darden's leading e-business experts explain why in a level-headed overview of the theoretical and technological principles underlying the ascendance of e-business --concepts everyone concerned with business on the Internet need to know.

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