Samuel E. Bodily
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GBUS 8900 Management Decision Models
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This course will be treated as a workshop in decision consulting and modeling. It will develop additional methodology and more advanced applications for students who were comfortable in First-Year Decision Analysis and wish to pick up where that course left off without significant overlap. Applications receiving special attention in this course are financial modeling, such as the random walk, hedging, and modeling of real options; strategy analysis and modeling, including structuring models, hybrid strategies, and contingent strategy under uncertainty; and marketing models, such as brand-switching dynamics. One or more class day will be treated as a real-time modeling studio, where the class works together on a task provided in a one-page case at the beginning of class. New methodology will treat risk preference, sensitivity analysis, risk management, correlated variables and scenarios, risk exposure, dynamic uncertainty models, Optquest for optimization within simulation models, and the decision quality process used in decision consulting. Students will use Excel and add-in software products.
WHO SHOULD TAKE THIS COURSE: This course is for those interested in using quantitative models for consulting, investment banking, starting their own businesses, or decision modeling for finance, marketing, and operations applications. The course is about creating models and model-building skills, not simply appreciating what others can do with models.
PRINCIPAL MODE(S) OF INSTRUCTION: Cases; Lectures; Problem Analyses; Analytical Modeling Studio.
Take-Home Final or Paper