List of Pre-Approved Books for Class Book Review:
Please register your selection with Richard Johnson
Online reviews of each book will be made available following the August 28th book review deadline.
Names highlighted in blue indicate students who have submitted their reviews.
Webonomics
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Blur: The Speed of
Change in the Connected Economy
Reviewers: Andres Hernandez, Arturo Neto, Jinsheng Qi |
Digital Darwinism Reviewers: Jonathan Clark, Kevin Clark, Greg Ellis, Heon Jekal, Keith Kaminsky, Robert Moreland, Ngoc Tran, Ralfie Vistan [This book now has the max. # of reviewers] |
The Economics of Electronic Commerce Reviewers: |
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| How Hits Happen (Winslow Farrell - New York: HarperBusiness, 1998) Reviewers: |
Information Rules (Carl Shapiro and Hal R. Varian - Boston: Harvard School Press, 1999) Reviewers: Maurice Kelley, Cathy McCarthy, Ann Nicholson, Gustavo Rocha, Michael Stashak, Steve Yeh |
New Rules for the New
Economy (Kevin Kelly - New York: Viking Press, 1998) Reviewers: Sandra Forero, Leslie Glatz, Joel Horton, David Hunter, Greer McPhadden, Ning Pan, Joao Patricio, Kleber Santos [This book now has the max. # of reviewers] |
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| Principles of Internet Marketing (Ward Hanson - Cincinnati: South-Western College Publishing, 2000) Reviewers: Chris Gray, Katherine Thomas, Takashi Yoshino |
Unleashing the Killer App Reviewers: Darryl DeGuzman, Margaret Lauck, Diego Mahecha, Girard Ruddick, Chad Rynbrandt, Khary Scott, Lori Senft [This book now has the max. # of reviewers] |
Webonomics (Evan I. Schwartz - New York: Broadway Books, 1997) Reviewers: |
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Evolutionary Economics/Complex Systems
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| Butterfly Economics (Paul Ormerod - London: Faber and Faber, 1998) Reviewers: Andrew Bubala, Stephen Herz, Miguel Palacios, Timothy Parker, Allison Sewell, Kevin Tapp |
Patterns in the Sand (Terry Bossomaier and David Green - Reading, MA: Perseus Books, 1998) Reviewers: Anand Chakraborty, Andrei Nikitchyuk, Greg Turk |
The Tipping Point: How
Little Things Can Make a Big Difference (Malcolm Gladwell - Boston: Little, Brown, 2000) Reviewers: Lucy Alexander, Lolita Antoine, Katherine Booth, Esmond Chia, Brian Green, Douglas Marple, Kristin Peterson, Staci Singlak [This book now has the maximum # of reviewers] |
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General
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| Being Digital (Nicholas Negroponte - New York: Knopf, 1995) Reviewers: Matt Benko, Lisa DeJong, Goncalo Salgado |
Blown to Bits (Philip Evans and Thomas S. Wurster - Boston: Harvard Business School Press, 2000) [This book was required reading in the first year course, and is thus not eligible for review] |
B2B Exchanges: The
Killer Application in the Business-to-Business Internet Revolution (Arthur B. Sculley, William Woods, and Sarah Barham - Humble, TX: ISI publications, 1999) Reviewers: Brian Fischbeck, Brandon Hayes, Ransom James, Chris Smythe, Jianwei Yao |
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| Burn Rate (Michael Wolff - New York: Touchstone, 1999) Reviewers: Christopher Fearey, Mark Garside, Molly Hill, Pablo Manriquez, Chris Stringer
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The Cluetrain Manifesto:
The End of Business as Usual (Christopher Locke, Rick Levine, Doc Searls, and David Weinberger - Cambridge, MA: Perseus Books, 2000) Reviewers: Bob Blair, Maria De la Pena-Lopez, Thespina Diamond, Nathanial Gatewood, Vashon Goode, Supawat Likittanawong, Mercedes Michel Torino, Sean Won [This book now has the maximum # of reviewers] |
Customers.com (Patricia Seybold with Ronni Marshak - New York: Times Business, 1998) Reviewers: Sherlonda Goode, Lorin Knell, Allison Linney, Stephen Maiden, Josh Moss |
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| The
Innovator's Dilemma (Clayton M. Christensen - Boston: Harvard Business School Press, 1997) Reviewers: Travis Bouck, Zhou Chen, John Cunningham, Trina Jones, Greg Olafson, Juan Ortiz, Tirawadi Towon [This book now has the maximum # of reviewers] |
Irrational Exuberance (Robert J. Shiller - Princeton, NJ: Princeton University Press, 2000) Reviewers: Wendy Bolger, Mike Cloonan, Jennifer Faenza, Tara Giallombordo, Mahboob Hossain, Chad Joplin, Alejandro Moreno-Walter, Daniel Shore [This book now has the maximum # of reviewers] |
Mastering
the Digital Marketplace (Douglas F. Aldrich - New York: John Wiley & Sons, 1999) Reviewers: Tim Walsh |
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Ready: Strategies for Success in the E-conomy (Amir Hartman, John Kador, John G. Sifonis, John Chambers, New York: McGraw-Hill 2000) Reviewers: Jaron Ballentine, Christine Butcher, Jose Garza, Michael Kropf, Horacio Lewinski, Jeffrey Mitchell, Geoffrey Work [This book now has the maximum # of reviewers] |
Net Success (Christing Ford Haylock and Len Muscarella - Holbrook, Mass.: Adams Media Corp., 1999) Reviewers: Paul Coviello, Alexander Fraser, Curtis Gifford, Robin Harris, Steve Pan, Charles Stunson, Jorge Waldraff [This book now has the maximum # of reviewers] |
The NEW NEW Thing (Michael Lewis - New York: W. W. Norton, 2000) Reviewers: Cathy Culkar, James Fink (pdf), Hunter Matthews, Michael McMahon, Vikram Mehta, Wayne Perras, Pilar Rivera Cruz, Jennifer Spillane, Coleen Sullivan [This book now has the maximum # of reviewers] |
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| Loyalty.com:
Customer Relationship Management in the New Era of Internet Marketing (Frederick Newel - McGraw Hill, 2000) Reviewers: David Shrank, Sarita Talwar, John White |
Business
at the Speed of Thought (Bill Gates: Warner Books, 1999) Reviewers: Timothy Anderson |
The
Monk and the Riddle: The Education of a Silicon Valley Entrepreneur
(Randy Komisar with Kent Lineback - Boston: Harvard Business School Press, 2000) Reviewers: Rebecca Dorsey, Marco Vega |
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Social Impact of the Web
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| The Transparent Society (David Brin - Reading, MA: Addison-Wesley, 1998) Reviewers: Matthew Aujla |
The Victorian Internet (Tom Standage - New York: Walker and Co., 1998) Reviewers: Matthew Kirsch, Matthew Markee, Alexandre Paranhos, Krishnan Srinivasan |
Technology/Information Systems
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| The Code Book (Simon Singh - New York: Doubleday, 1999) Reviewers: Dade Howell, David Morstadt |
e-Business: Roadmap for Success (Ravi Kalakota, Marcia Robinson and Don Tapscott - Reading, Mass.: Addison-Wesley, 1999) Reviewers: Kenneth Walls |
