Alliances & Extended Enterprise

 

NOVEMBER 23, 1999:  Guest: Robert Spekman
 

Readings:

  • "Interimistic Relational exchange: Conceptualization and propositional development"
    (Microsoft Word document)
  • "Cybercash" (pdf format)
 

Assignment 

Topic: Next Wave

Material: Shaping the Future of Cash: Cybercash, Inc.  (UVA-M-0508)

(1) What is the nature of competition in this industry?

(2) What is Cybercash’s alliance strategy?

(3) What are the differences/similarities of networks versus other of allliances?

(4) What advantages accrue to the "first movers"?

 

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