Session One 

Session Two

Background Reading

Student Team A:           Thomas Cheng, Chris Haney, Rebecca, Mayerick, Vivian Song

ZipCar

HBS Case 9-803-096: “Zipcar: Refining the Business Model”

The Wall Street Journal, 3/17/03: “How Do You Change Consumer Behavior?”

BusinessWeek, 12/1/2000:  “Car Sharing: Is It the Next Colossus of Roads?”

Business Wire, 11/27/02:  “Zipcar Expands Car Share Service into B2B”

The Boston Globe, 5/26/03: “New Chairman, CEO Shift Gears at Zipcar”

Tuesday - Sept 23

Student Team B:                                   Bin Hao, Guillermo Cisnero Finck, Steve McAveeney, Sarah Spiewak

One-to-One Database Marketing &

HP/Digital Impact

"What is One-to-One Marketing?" , ManagingChange.com

"The World Wide Web is the Perfect Environment for 1 to 1" by Peppers and Rogers

"How Retailers are Using Insight to Build Competitive Advantage" - HP

Email Personalization Technology - Slides

From Open Doors to Gated Communities - Business Week

Student Team C:                Kazu Izumiya, Justin Davis, Hazzen Munoz, Jason Uner

Netflix

Business 2.0, 7/03: "How Netflix is Fixing Hollywood"

Wired, 12/02: "The Netflix Effect"

Ecommerce Times, 6/18/03: Netlix' Not-So-Awesome Day"

Wired, 5/23/02: "DVD Site Tests IPO Waters"

CNET News, 6/10/03: "Wal-Mart to take on Netflix"

4/21/03:  "Can Netflix Keep Spinning Gold?"

CNN and Money Magazine, 8/13/03:  "Netflix's secret weapon"

CNET News, 6/20/02: "Netflix: It's raining DVDs"

Student Team D:                              Ashley Edwards, Ahsun Jilani, Riley O'Brien Wolff, Jason Wiley

American Express

 "AmEx and Chip Cards:  Today And Tomorrow"

The American Banker, 5/21/03: "Blue Lite: Amex Tests Speedpas-Style Card"

Oberthur Company Website:  "Why is a Smart Card Smart?"

CIO , 5/1/03:  "A Smart Card Day in Paris"

Forrester, 7/16/02: "Paying With RFID, Smart Cards, and Biometrics"

9/12/00: "Salomon Smith Barney E-Finance Evolution Conference"

www.americanexpress.com

American Express Annual Report: www.onlineproxy.com/amex/2003/ar/

Tuesday - Oct 7

Student Team E:

Dan Entin, Jason Kim, Jung-Shik Park, Van Wilwulisak

Collaborative Filtering

Net Perceptions

Net Perceptions, Inc. 1999

US Bancorp Piper Jaffray, 04/02 Net Perceptions, Inc. Company Note.-

Half.com Case Study "Net Perceptions"

internet retailer, 04/02.  "Boosting basket size with virtual sales assistance"

Distributor's Link Magazine, Winter 2002.  "Data-Driven Business Intelligence: How It's Changing Distribution"

Call Center Magazine, 03/05/03.  "Scoring Sales"

Catalog Age, 03/15/02.  "It's a Bird, It's a Plane, It's Super CSR"

Business 2.0  10/12//00.  "Punting on Personalization".

Business 2.0  02/00. "They're Watching You".

Marketing Research, Fall 1998. "Collaborative filtering: Research or It?".

Business Wire, 08/19/03. "ChoiceTream Licenses MyBestBets Personalization Platform to America Online to Help Provide"Relevance Everywhere" for AOL Members"

Business Wire, 09/23/03.  "Agent Arts Announces Investment by Innovent, an Entrepreneurial Innovation Unit of Nokia"

Internet Wire, 04/15/03.  "Reciprodate Gives Superhero Powers to Online Dating Singles"

Tuesday - Oct 7

Student Team F

Sid Govindani, Eugene Lee, Smita Sahaptpure, Shu-wei Wu

DoCoMo

"IMode - The First Successful Smart Phone Service in the World"

NTT Do Co Mo  "i-Mode Business Model"

 NTT Do Co Mo   "What is i-Mode?"

NTT Do Co Mo - "The DoCoMo Growth Strategy and Environmental Preservation"

Red Herring Magazine,  05/1 and 5/15/01 "NTT DoCoMo's i-Mode goes global"

The Forrester Brief,  12/01/00 "AT&T And DoCoMo Gun For Mobile Data Dominance"

Forrester Brief, 04/22/02  "AT&T's mMode Launch Lacks Lift"

Forrester Brief, 03/28/03 "Mobile Internet Face-Off:  i-mode And Vodafone Live!"